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Content Designer


New Bremen, OH, US, 45869

Company Description:


Crown Equipment Corporation is one of the world’s largest material handling companies, with a reputation for award-winning product design, advanced engineering and technology, and superior after-sale service. Crown produces a broad range of forklifts and automation and fleet management technologies that are revolutionizing the material-handling industry.


Job Responsibilities:


Advocate for the operator and help shape product experiences by crafting copy that helps users complete the task at hand. Set the tone for content and drive cohesive product narratives across multiple platforms and touchpoints (display, manuals, and labels). As the resident wordsmith, work cross functionally with a variety of roles including researchers, engineers, training, marketing, and product safety to help ensure connective language and a unified voice.


  • Content Creation and Information Design - Conceptualize, write, and edit simple, straightforward, and human experiences by leveraging expertise in user experience design, design thinking, product strategy and writing. Create and shape great, intuitive instructions and in-product messaging for our users.  Understand and incorporate corporate content strategy, brand positioning, and terminology into all content.  Contribute to projects in ways that enhance the clarity and usability of product experiences. Learn and develop understanding of product operation, design intent, approval processes, and requirements needed for translations. Attention to detail to evaluate, implement, uphold, and champion content style and standards that reflect an operator-centric voice.
  • Information Gathering and Examination - Work with global stakeholders, to address the needs of global audiences and meet approved market regulatory standards. Work cross functionally with multiple departments, including Design and Engineering, to gather accurate, detailed information needed. Examine and understand operation to create the best possible information to instruct safe operation. Improve and reorganize existing content as features and updates are added.
  • Task Management, Tracking and Approval - Utilize software (Adobe WorkFront) to track task and project progress. Follow development process using organizational structure to support content completion.  Facilitate project completion by utilizing computer hardware and software.
  • Content Support and Accuracy - Explore and maintain knowledge of design software tools to develop, organize, and manage information. Participate in continuous information improvement focusing on how content is prioritized, organized, and accessed. Maintain a strong working knowledge of structured and unstructured content for static and dynamic delivery, metadata, and taxonomies. Working knowledge DITA/XML and content management tools to ensure consistency and reuse across content and various output media.  Perform other duties as assigned.


Minimum Qualifications:


  • Associate degree in English, Communication Design, Technical Writing, or related
  • 2-4 years related experience
  • Strong writing skills exhibited by work samples (Include portfolio link with application)
  • Proficient in Adobe InDesign and other relevant design tools
  • Good computer skills including experience with Apple
  • Illustrator, InCopy, Figma, Sketch, Content Management software experience
  • Visual design software experience
  • Familiarity with project management platform, ideally Adobe Workfront
  • Reliable transportation to travel locally between company locations during scheduled workday
  • Ability to occasionally travel with overnight stays (0-5%)


Preferred Qualifications:


  • Related Bachelor’s degree


Work Authorization:


Crown will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas or who need sponsorship for work authorization now or in the future, are not eligible for hire.

No agency calls please.


Compensation and Benefits:


Crown offers an excellent wage and benefits package for full-time employees including Health/Dental/Vision/Prescription Drug Plan, Flexible Benefits Plan, 401K Retirement Savings Plan, Life and Disability Benefits, Paid Holidays, Paid Vacation, Tuition Reimbursement, and much more.

EO/AA Employer Minorities/Females/Protected Veterans/Disabled


Nearest Major Market: Lima
Nearest Secondary Market: Findlay

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