Content Specialist Marketing

Job Posting External

Primary Responsibilities

• Write, edit and repurpose content to produce search optimized content for virtually any marketing project including domestic and international brochures, customer case studies, product collateral, byline articles, crown.com, branch web sites, intranet, email campaigns and various other Marketing and media relations.
• Work cross-functionally with Marketing Project Specialists, and diverse internal and external teams in the content development process.
• Collaborate with teams to determine copy direction of marketing and advertising programs.
• In conjunction with other content development personnel, develop and utilize a content management database to efficiently generate content with consistent voice and tone.
• Produce content for and maintain the Crown Blog, creating an annual content calendar to support the posting schedule. 
• Provide recommendations for integration of blog content with crown.com and other marketing campaigns and programs.
• Proofread and edit content produced by the Marketing Departments, including collateral, publications, letters, web copy and various product marketing projects.
• Create and distribute monthly status reports to marketing and sales management as appropriate.

Qualifications

• Bachelor’s degree in Communications, Writing, Journalism, English, Marketing or related field, along with 2-4 years of prior experience developing content for media, marketing or public relations in required.
• Good verbal and written communication skills are required and knowledge of AP Style preferred.
• Must be able to conduct research, interpret source material, write for diverse audiences and communicate concisely on technical as well as promotional subject matter.
• An understanding of interactive marketing, paid and organic search and search engine marketing is preferred.
• Strong organizational and project management skills are a plus.
• Direct personal contact with internal and external sources, including marketing and media agencies, is preferred.
• Writing samples are requested.