Content Specialist Marketing

Job Posting External

Primary Responsibilities

• Develop, write, edit, and repurpose content to create search optimized content for virtually any marketing project including domestic and international brochures, customer case studies, product collateral, byline articles, crown.com, branch web sites, Partner extranet, i1 intranet, email campaigns, and various other marketing and media relations projects.
• Work cross-functionally with Marketing Project Specialists, and diverse internal and external teams in the content development process.
• Collaborate with teams to determine copy direction of marketing and advertising programs.
• In conjunction with other content development personnel, develop and utilize a content management database to efficiently generate content with consistent voice and tone.
• Develop and manage working relationships with various media and agencies the Company utilizes in deploying its content and media strategy.
• Collaborate with the Marketing digital team on search engine optimization (SEO) initiatives, implementing keyword and content strategies to enhance organic search performance.
• Provide product and Company information to trade publications editors and writers.
• Manage Company’s editorial and news release calendars.
• Coordinate media interviews with Company spokespersons and subject matter experts.
• Manage Company’s online newsroom and provide backup support for maintenance of Company blog.
• Proofread and edit content produced by the Marketing Departments, including collateral, publications, letters, web copy and various product marketing projects.
• Create content for and manage company Blog, creating an annual content calendar to support the posting schedule.
• Monitor performance to determine engagement level by topic and inform future content development strategy.
• Provide recommendations for integration of blog content with crown.com and other marketing campaigns and programs.

Qualifications

• Bachelor’s degree in Communications, Writing, or Journalism, along with at least 5 years of related experience, is required.

Non-degree considered if 12+ years of related experience along with a high school diploma or GED

• Occasional travel (0-5%)
• Good verbal and written communication skills

• Knowledge of Associated Press Style (AP)
• Good writing skills with the ability to write to diverse audiences and communicate concisely on technical as well as promotional subject matter
• Understand interactive marketing, paid and organic search and search engine marketing
• Direct personal contact with internal and external sources, including marketing and media agencies
• Ability to lead defined initiatives and report on progress and outcomes