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Digital Engagement Manager

Location: 

New Bremen, OH, US, 45869

Company Description:

 

Crown Equipment Corporation is a leading innovator in world-class forklift and material handling equipment and technology. As one of the world’s largest lift truck manufacturers, we are committed to providing the customer with the safest, most efficient and ergonomic lift truck possible to lower their total cost of ownership.

 

Primary Responsibilities

 

  • Inform the overall approach of driving conversions and providing the best customer experience possible by understanding the customer journey and the conversion funnel on the Company’s web sites, while maintaining company website strategy.
  • Collaborate across Marketing, Information Technology (IT), and business operations to develop and implement holistic user experiences and web capabilities that enable differentiation in the global marketplace.
  • Help direct performance metrics monitoring, reporting, and prioritization of projects.
  • Collaborate with development, infrastructure, operational, global regions, and project teams to address user experience issues and develop recommended solutions for the company’s digital assets, primarily the company’s website.
  • Make strategic recommendations on how to leverage the applicable platforms’ assets. Utilize web analytics data to initiate iterative design changes and drive strategy behind user experience.
  • Collaborate closely with the digital, creative, content and retail marketing teams to translate concepts and messaging into effective digital experiences.
  • Lead the global SEO strategy and provide guidance for the overall SEM strategy while collaborating on the execution of tactics, process improvements, keyword research, website optimization, off-site promotion, advanced link building, campaign performance tracking and testing.
  • of new design concepts and create working drawings, storyboards, and layouts to evaluate and present the ideas.
  • Collaborate with development team to ensure correct implementation of approved design direction.
  • Lead and coordinate testing of site enhancements and bug fixes.
  • Perform duties such as creating/revising job descriptions, conducting Talent Development discussion sessions, rating performance, establishing/tracking goals and completing annual wage reviews. 

 

 

 Qualifications

 

    •  
  • Bachelor’s degree (Marketing, Digital Design UX, Psychology or equivalent), along with 5-7 years’ related experience.
  • Understanding of how content, design, and user interface work together to create an optimal user experience.
  • Mobile, tablet, and responsive web design experience strongly preferred.
  • Fluent in development optimization techniques to deliver the best user experiences in the most technically efficient manner.
  • Knowledge of user experience processes and best practices.
  • Highly creative individual with balance of implementation and business knowledge.
  • Excellent ability to communicate concepts and design rationale both verbally and in writing.
  • Ability to prioritize projects, work within short time frames, and meet deadlines.
  • Proactive, flexible self-starter with strong interpersonal and team building skills.

 

Work Authorization:

 

Crown will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas or who need sponsorship for work authorization now or in the future, are not eligible for hire.


No agency calls please.

 

Compensation and Benefits:

 

Crown offers an excellent wage and benefits package for full-time employees including Health/Dental/Vision/Prescription Drug Plan, Flexible Benefits Plan, 401K Retirement Savings Plan, Life and Disability Benefits, Paid Holidays, Paid Vacation, Tuition Reimbursement, and much more.

EO/AA Employer Minorities/Females/Protected Veterans/Disabled

 


Nearest Major Market: Lima
Nearest Secondary Market: Findlay

Job Segment: Warehouse, Marketing Manager, Manager, User Experience, Forklift, Manufacturing, Marketing, Management, Technology