GM Marketing Demand Generation

Job Posting External

Primary Responsibilities

• Develop strategies and oversee the execution of comprehensive marketing strategies for the retail network.
• Evaluate market and segment analytics and provide recommendations on how best to reach targeted prospects and generate leads for the sales team.
• Manage the execution of retail marketing strategy to ensure lead generation growth targets are met.
• Lead communication with leadership to maintain alignment with goals and objectives.
• Lead integration of retail marketing programs with product commercialization strategies.
• Oversee and support global retail marketing team and help ensure alignment with global marketing strategies.
• Monitor the use of the company brand to help reinforce consistency across all markets. Lead marketing strategy discussion on current products around competitive positioning based on the global landscape.
• Develop relationships with global marketing team to support global alignment of the company’s retail marketing programs and sales support materials.
• Make clear recommendations supported by data and global cross-functional input to develop retail market strategies that increase customer engagement and generate revenue.
• Facilitate ongoing discussions with the global marketing team about retail marketing strategies and tactics.
• Manage the ongoing evaluation of strategies and tactics implemented to continually refine programs for optimal Return on Investment (ROI).
• Determine effectiveness of marketing campaigns by analyzing the data and reporting on the measurable results.
• Lead discussions with the global marketing team to align on standard campaign reporting requirements and format.
• Work across the organization to ensure strategic alignment with overall company goals.
• Actively lead, build and develop the Retail Marketing Team into a cohesive team that aligns with the goals of the business. 

Minimum Qualifications

• Bachelor’s degree in marketing, communications or related field, along with at least 8 years’ related experience is required.  Non-degree considered if 12+ years of related experience along with a high school diploma or GED
• Frequent travel (6-20%)

Preferred Qualifications 

• Experience in marketing, product management, communications, or public relations.
• Strong leadership skills and history of demonstrated successes. 
• Excellent communicator with ability to influence across all functional areas.
• Excellent oral and written communication skills including the ability to clearly present recommendations and summarize results for executive leadership.