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Media Relation Comm Specialist

Location: 

New Bremen, OH, US, 45869

Company Description:

 

Crown Equipment Corporation is a leading innovator in world-class forklift and material handling equipment and technology. As one of the world’s largest lift truck manufacturers, we are committed to providing the customer with the safest, most efficient and ergonomic lift truck possible to lower their total cost of ownership.

 

Primary Responsibilities

 

  • Develop and maintain working relationships with various media and agencies the company utilizes in deploying its content and media strategy.
  • Provide product and company information as needed to trade publications editors and writers.
  • Manage the company’s editorial and news release calendars.
  • Coordinate media interviews with company spokespersons and subject matter experts.
  • Maintain company’s online newsroom and provide backup support for maintenance of the company blog site.
  • Write, edit and repurpose content to produce search optimized copy for marketing projects including domestic and international brochures, customer case studies, product collateral, social media, crown.com, branch web sites, The Link extranet, company intranet, retail marketing campaigns, internal communications and various other Marketing and Public Relations (PR) projects.
  • Work with Marketing Project Specialists and cross-functionally with diverse internal and external teams in the content development process.
  • In conjunction with other global content development personnel, develop and utilize a content management database to efficiently generate content with consistent voice and tone.
  • Research content strategy and develop best practices. 
  • Provide support for the company’s various industry and sales awards programs, which includes the development of messaging and communications, event planning, media coverage, and supporting the overall participation in such programs.
  • Assist with the coordination of the company’s tradeshow program, including the development of messaging and display graphics. 
  • Provide assistance with trade show space selection and resource planning and coordinate presentation opportunities, media briefings and other content-related activities.

 

 

Qualifications

 

  • Five to seven years related experience working in media, marketing or public relations is required.
  • Bachelor’s degree in Communications, Writing, Journalism or Marketing in required.
  • Good verbal and written communication skills are required.
  • Knowledge of Associated Press (AP) Style preferred.
  • Strong writing skills with the ability to write to diverse audiences and communicate concisely on technical as well as promotional subject matter.

 

Work Authorization:

 

Crown will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas or who need sponsorship for work authorization now or in the future, are not eligible for hire.


No agency calls please.

 

Compensation and Benefits:

 

Crown offers an excellent wage and benefits package for full-time employees including Health/Dental/Vision/Prescription Drug Plan, Flexible Benefits Plan, 401K Retirement Savings Plan, Life and Disability Benefits, Paid Holidays, Paid Vacation, Tuition Reimbursement, and much more.

EO/AA Employer Minorities/Females/Protected Veterans/Disabled

 


Nearest Major Market: Lima
Nearest Secondary Market: Findlay

Job Segment: Media, Warehouse, Database, Event Marketing, Forklift, Marketing, Technology, Manufacturing