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Recruiting Marketing Manager


New Bremen, OH, US, 45869

Company Description:


Crown Equipment Corporation is a leading innovator in world-class forklift and material handling equipment and technology. As one of the world’s largest lift truck manufacturers, we are committed to providing the customer with the safest, most efficient and ergonomic lift truck possible to lower their total cost of ownership.


Primary Responsibilities


•    Create and implement a comprehensive recruiting marketing strategy to reach targeted groups of potential employees through multiple touchpoints.

•    Work with Branch Operations and HR leadership to align strategy with hiring goals and collaborate with Marketing to develop impactful programs.

•    Develop tactics that utilize communications, social media, community relations, events, web content, and other tools to help create recruiting leads and promote the Company as a global employer of choice.

•    Lead the development and maintenance of career sites and related digital content.

•    Develop a closed-loop candidate lead generation process and tracking program utilizing the Company’s recruiting marketing platform.

•    Monitor, evaluate, and report on the success of recruiting marketing programs.

•    Work with Human Resources recruiting team to create analytics and reporting that enables ongoing opportunities to market to potential employees and creates a closed-loop view of the measurement of those activities.

•    Establish consistent candidate lead generation KPIs and reporting requirements.

•    Perform ongoing research about new tactics and technologies to utilize in promoting the Company’s career opportunities.

•    Manage associated timelines and deliverables to help ensure projects are delivered on time and within budget.

•    Serve as the subject matter expert for all service technician and other recruiting marketing projects in the Marketing queue to help ensure alignment of overall messaging, approach and candidate funnel processes.

•    Create and maintain a recruiting marketing calendar to help ensure alignment of campaign goals with hiring needs.





•    Bachelor’s degree in Marketing, Human Resources , Communications or related field, along with 5-7 years related experience is required.

•    Excellent communication skills, both written and verbal. 

•    Strong organizational skills and attention to detail.

•    Experience using Microsoft Excel, Word, PowerPoint. 

•    Experience developing and managing budgets.


Work Authorization:


Crown will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas or who need sponsorship for work authorization now or in the future, are not eligible for hire.

No agency calls please.


Compensation and Benefits:


Crown offers an excellent wage and benefits package for full-time employees including Health/Dental/Vision/Prescription Drug Plan, Flexible Benefits Plan, 401K Retirement Savings Plan, Life and Disability Benefits, Paid Holidays, Paid Vacation, Tuition Reimbursement, and much more.

EO/AA Employer Minorities/Females/Protected Veterans/Disabled


Nearest Major Market: Lima
Nearest Secondary Market: Findlay

Job Segment: Recruiting, Manager, Marketing Manager, Warehouse, Marketing, Human Resources, Management, Manufacturing