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Regional Mgr - Automation & Emerging Technologies


New Bremen, OH, US, 45869

Company Description:


Crown Equipment Corporation is a leading innovator in world-class forklift and material handling equipment and technology. As one of the world’s largest lift truck manufacturers, we are committed to providing the customer with the safest, most efficient and ergonomic lift truck possible to lower their total cost of ownership.


*Position can be based regionally*




  • Sales / Presentations / Closing
  • Responsible for all dealer and branch technology sales activities as the technology expert to favorably position Company products and services. The incumbent is responsible for all related technology sales activities in the assigned region including closing new business. Sales duties include: completing sales calls with dealer and branch personnel, completing sales forecasts, conducting sales meetings, completing sales training and participating/leading quoting activities.
  • Business and Sales Process Development
  • Conduct training meetings with branch and dealers to enable the successful: promotion, sales execution including solution objectives, solution overview, value components and measures to decrease Regional Technology Commercial Manager dependencies while increasing technology solution revenues.
  • Dealer and Branch Technology Development
  • Contribute to business development and new technology sales processes by participating and testing new sales: materials, tools and processes. Act as an active participant and contributor in the development of new technology: marketing plans, sales processes, business development activities.
  • Customer On-Boarding
  • Conduct training sessions and perform periodic follow-up with end users to ensure: product performance, product reliability, the proper use of the technology solution and to ensure the solution is achieving the stated value goals. Communicate follow-up requirements (e.g. define a follow-up plan) to local branch and dealer as well as the customer support team in New Bremen.
  •  Reporting / Communication
  • Provide periodic sales report summaries related but not limited to: key accounts, target accounts, sales pipeline, sales forecast, competitive environment, prospecting, sales activities and known market conditions. Prepare sales forecasts and budget as well as prepare written communication necessary for follow-up with end users and retailers.  Provide feedback to Company Management regarding: new technology opportunities, “voice of the customer”, and Company opportunities related to process / program improvements.


Minimum Qualifications


  • 0-4 years' related experience
  • Bachelor degree (Marketing or Engineering)
  • Must have valid driving privileges
  • Extensive travel (over 20%)
  • Extensive overnight stays (over 20%)


Preferred Qualifications


A four year degree, preferably in marketing or engineering, along with two to four years of prior commissioned sales experience is strongly recommended for this position. Advanced degrees are preferred; however, not required. Direct experience in: business consulting, process development and product development is a plus.   Must be able to safely operate lift trucks. 


Compensation and Benefits:


Crown offers an excellent wage and benefits package for full-time employees including Health/Dental/Vision/Prescription Drug Plan, Flexible Benefits Plan, 401K Retirement Savings Plan, Life and Disability Benefits, Paid Holidays, Paid Vacation, Tuition Reimbursement, and much more.


EO/AA Employer Minorities/Females/Protected Veterans/Disabled



Nearest Major Market: Lima
Nearest Secondary Market: Findlay

Job Segment: Regional Manager, Business Development, Engineer, Forklift, Warehouse, Management, Sales, Engineering, Manufacturing