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Retail Marketing Analyst Co-Op Spring 2020

Location: 

New Bremen, OH, US, 45869

Company Description:

 

Crown Equipment Corporation is a leading innovator in world-class forklift and material handling equipment and technology. As one of the world’s largest lift truck manufacturers, we are committed to providing the customer with the safest, most efficient and ergonomic lift truck possible to lower their total cost of ownership.

 

Job Responsibilities:

 

  • Support customer and target list mining exercises such as preparing data and analysis of customers and markets for various retail programs. This may include mining internal and 3rd-party tools or databases for specific accounts based on sales transaction history, profile attributes or other opportunities to fit the need of the program. Work closely with all members of the Retail Marketing team to coordinate priorities and facilitate the execution of tasks to meet project deadlines.
  • Assist in providing analysis and measurement on performance of major marketing programs/campaigns, and conduct campaign post-mortem analyses. Work according to project timelines for results reporting.
  • May be responsible for analyzing, cleansing and contributing to customer and prospect records in Crown’s CRM tool. Review existing records for data quality and improvement, enhance under-populated account/contact records, audit records for accuracy. Proactively identify opportunities for improvement.  
  • Support Team in various analytical activities such as cross-referencing account campaign history, gathering data for lead reports, developing reports aand dashboards related to the performance of the retail activities and the branch/dealer network.
  • Other Duties as assigned

 

Job Qualifications:

 

  • This position requires participation in a Business, Marketing, Data Analytics, or related program. Incumbent should be at least a sophomore (or entering their sophomore year). Must be proficient with Excel.

 

 

 

 

Work Authorization:

 

Crown will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas or who need sponsorship for work authorization now or in the future, are not eligible for hire.

No agency calls please.

EO/AA Employer Minorities/Females/Protected Veterans/Disabled


Nearest Major Market: Lima
Nearest Secondary Market: Findlay

Job Segment: Warehouse, Forklift, CRM, Marketing, Manufacturing, Technology