Search Engine Optimization Specialist

Company Description:

Crown Equipment Corporation is a leading innovator in world-class forklift and material handling equipment and technology. As one of the world’s largest lift truck manufacturers, we are committed to providing the customer with the safest, most efficient and ergonomic lift truck possible to lower their total cost of ownership.

Primary Responsibilities

• Conduct SEO keyword research, competitive analysis, and monitor organic search platforms.
• Analyze user behavior, keyword rankings, and search engine results to guide optimization strategies.
• Collaborate with Marketing and IT teams to recommend and implement content and technical search optimizations.
• Align SEO strategies with business goals and present recommendations to leadership.
• Develop and perform regular site audits for technical SEO and content relevance.
• Define and track SEO KPIs, benchmarks, and performance metrics, providing standardized reports to leadership.
• Stay updated on SEO trends, best practices, and search algorithm changes to adapt strategies.
• Conduct testing to validate and refine SEO strategies.
• Collaborate with internal teams and external partners to share insights, streamline SEO content development, and continually improve SEO tactics.

Minimum Qualifications

• Bachelor's degree (Marketing, Business Analytics, Marketing Analytics, or Communications) is required along with at least 2 years of related experience.  Non-degree considered if 12+ years of related experience along with a high school diploma or GED

Preferred Qualifications

• Proficiency in developing and implementing optimization strategies to enhance online search visibility and performance.
• Experience analyzing user behavior, keyword trends, and search engine algorithms to inform SEO strategies.
• Strong understanding of website architecture and HTML markup for optimizing technical SEO
• Familiarity with SEO tools and platforms such as Google Analytics, Google Search Console, SEMrush, Moz, Ahrefs and enterprise search platforms.
• Proven track record of successfully increasing organic website traffic and lead generation through SEO initiatives.
• Excellent analytical and problem-solving skills, and effective communication abilities to collaborate with cross-functional teams and stakeholders.
• Ability to stay updated on industry trends, algorithm changes, and best practices in SEO and relevant certifications in SEO or digital marketing.

This position is an on-site role at the New Bremen, OH location. 

Work Authorization:

Crown will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas or who need sponsorship for work authorization now or in the future, are not eligible for hire.

No agency calls please.

Compensation and Benefits:

Crown offers an excellent wage and benefits package for full-time employees including Health/Dental/Vision/Prescription Drug Plan, Flexible Benefits Plan, 401K Retirement Savings Plan, Life and Disability Benefits, Paid Parental Leave, Paid Holidays, Paid Vacation, Tuition Reimbursement, and much more.

EO/AA Employer Minorities/Females/Protected Veterans/Disabled