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Senior Marketing Manager


New Bremen, OH, US, 45869

Company Description:


Crown Equipment Corporation is a leading innovator in world-class forklift and material handling equipment and technology. As one of the world’s largest lift truck manufacturers, we are committed to providing the customer with the safest, most efficient and ergonomic lift truck possible to lower their total cost of ownership.


Primary Responsibilities


  • Develop strategies and oversee the execution of comprehensive marketing plans to increase brand awareness and to generate sales leads for Crown’s retail network.
  • Evaluate market and segment analytics and provide recommendations on how best to reach targeted prospects.
  • Manage the execution of the retail marketing strategy to ensure that lead generation growth targets are met.
  • Lead communication with leadership regarding marketing campaigns to maintain alignment with business goals and objectives.
  • Lead the integration of retail marketing programs with product commercialization strategies.
  • Develop and manage the retail marketing budget.
  • Maintain knowledge of current trends and digital marketing strategies to support the implementation of best practices for marketing programs.
  • Develop and maintain relationships with the global marketing team to support global alignment of company’s lead generation marketing strategies.
  • Work with global marketing teams to align marketing campaigns on brand and product positioning and to create global marketing campaigns when appropriate.
  • Lead assigned strategies in the Global Marketing Strategic Plan.
  • Lead ongoing evaluation of strategies and tactics implemented to continually refine programs for optimal Return on Investment (ROI).
  • Collaborate with marketing analytics team to establish and maintain consistent reporting formats and program metrics.
  • Manage the team responsible for lead generation for the company’s U.S. retail network.




  • Bachelor’s degree in Marketing, Digital Marketing, Communications, Business, or related field, along with 8-15 years of related experience is required.
  • Excellent communication, grammar, and organizational skills.
  • Outstanding interpersonal skills and ability to work effectively as a member of a fast-paced marketing team. 
  • Comprehensive knowledge of marketing strategies and best practices with demonstrated experience in business plan alignment. 
  • Demonstrated ability to manage a team and communicate results across the organization.
  • Experience managing cross-functional projects.
  • Exceptional skills with Microsoft Word, Excel, and PowerPoint. 


Work Authorization:


Crown will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas or who need sponsorship for work authorization now or in the future, are not eligible for hire.

No agency calls please.


Compensation and Benefits:


Crown offers an excellent wage and benefits package for full-time employees including Health/Dental/Vision/Prescription Drug Plan, Flexible Benefits Plan, 401K Retirement Savings Plan, Life and Disability Benefits, Paid Holidays, Paid Vacation, Tuition Reimbursement, and much more.

EO/AA Employer Minorities/Females/Protected Veterans/Disabled


Nearest Major Market: Lima
Nearest Secondary Market: Findlay

Job Segment: Marketing Manager, Pre-Sales, Communications, Marketing Communications, Forklift, Marketing, Sales, Manufacturing