eCommerce Manager


New Bremen, OH, US, 45869

Company Description:


Crown Equipment Corporation is a leading innovator in world-class forklift and material handling equipment and technology. As one of the world’s largest lift truck manufacturers, we are committed to providing the customer with the safest, most efficient and ergonomic lift truck possible to lower their total cost of ownership.


Primary Responsibilities


  • Manage the day-to-day activities needed to support the eCommerce program, with a specific focus on revenue growth, repeat purchases, customer retention and new customer acquisition.
  • Support the implementation of new functionality for the eCommerce platform, including scope definition and execution, process and procedure development, change management plans, and customer testing and communication.
  • Perform the day-to-day monitoring of eCommerce activity.
  • Provide operational and eCommerce order support to the Retail network.
  • Update and maintain business process flows including step by step user guides and training documentation supporting all order processing.
  • Maintain a strong understanding of customer journey, profiles, competitive landscape and needs to identify business process improvements.
  • Provide recommendations to improve the online experience and ease of doing business on eCommerce sites.
  • Collaborate cross functionally to develop strategies to help optimize the online buying experience.
  • Leverage analytics, web tools and voice of customer research to support ongoing changes to improve the customer experience.
  • Develop and maintain key performance indicators (KPIs) to measure performance all initiatives and report results to stakeholders.
  • Recommend new ways to promote and grow online sales.






  • Bachelor degree in Business, eCommerce, Marketing or related field is required, along with at least 5 years of experience.
  • Experience in developing and leading eCommerce programs.
  • Understanding of how content, design, and user interface work together to create an optimal user experience.
  • Strong understanding of online marketing strategies.
  • Fluent in development optimization techniques to deliver the best user experiences in the most technically efficient manner.
  • Knowledge of eCommerce processes and best practices.
  • Ability to prioritize projects, work within short time frames, and meet deadlines.
  • Proactive, flexible self-starter with strong interpersonal and team building skills.


Work Authorization:


Crown will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas or who need sponsorship for work authorization now or in the future, are not eligible for hire.

No agency calls please.


Compensation and Benefits:


Crown offers an excellent wage and benefits package for full-time employees including Health/Dental/Vision/Prescription Drug Plan, Flexible Benefits Plan, 401K Retirement Savings Plan, Life and Disability Benefits, Paid Parental Leave, Paid Holidays, Paid Vacation, Tuition Reimbursement, and much more.

EO/AA Employer Minorities/Females/Protected Veterans/Disabled


Nearest Major Market: Lima
Nearest Secondary Market: Findlay

Job Segment: User Experience, Marketing Manager, Online Marketing, Interactive Marketing, Forklift, Technology, Marketing, Manufacturing